Personalization isn’t just a helpful tool for e-commerce businesses to stand out, it’s become a standard expectation among consumers. Whether you use Shopify to sell fashion accessories or high-end electronic devices, adding the option to customize your products is a surefire way to add value.
Personalized products command a price premium.
While you may wonder if your customers would want to pay extra for this Shopify custom feature, studies* show that consumers are willing to pay a 20% premium for personalized products. This is because shop visitors are more engaged when they’re able to actively participate in the personalization process.
Customized merchandise increases brand awareness.
The benefits don’t end at improved conversion and higher returns. Recipients of products with a personal touch, like a unique engraving or embroidery, feel more valued and recognized. Research* has revealed that customization increases perceived service quality and customer satisfaction, and this goes a long way when it’s time to spread the word! Shoppers are more likely to recommend a product or service if it can be customized.
We’ve loved seeing our clients’ e-commerce shops thrive after helping them implement custom offerings. Here are 5 of our favorite recent examples:
5. Leather Debossed Monogrammed Handbags
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